In a DIY world, many companies and individuals are quick to jump on the opportunity to “save money” by designing their own website. However, in many of these cases, the web design is sorely lacking in several areas, and the poor user experience and user interface can actually end up driving potential customers away, and all that money you just “saved” is actually lost in possible sales disappearing.
There are many common mistakes that get made when websites are designed by people who may not entirely know what they are doing. These mistakes can decrease visibility in search results, drive customers away with slow load times and displeasing aesthetics. If you’re on a venture to create your own website for your business, be sure to avoid these mishaps.
Way Too Much
One of the most common mistakes that is made in website design is including way too much info, way too quickly on your site. When this happens, the overload of info can overwhelm potential clients, cause confusion, or simply look so unappealing that people don’t want to spend any excess time on your site. It is important to understand how to display the proper amount of information in order to portray what your business does, without providing too much info that is not necessary to know immediately.
While you certainly do not want to overwhelm your clients with an excess of information, it is also important to not leave them wondering. Minimalism is a growing trend currently, however, it is essential to remember that you should not sacrifice functionality for minimal design. It is also crucial to ensure that you are including all of the necessary details for your customers to be well-informed. Just as too much info can be confusing, so can too little info.
Lack of Clarity
Maybe your website has just the right amount of information on it. That doesn’t mean that the information is presented in a clear manner. A website should be designed with a theme consistent to the brand, and the information presented on it should flow with this. When no clear hierarchy exists, or the branding is not cohesive, it can lead to confusion about what you do and what your message is. It is crucial to make the website visually appealing not only just for aesthetics but also for clarification of information.
Call to Action
Your Call to Action, or CTA, is essential to creating conversions, and most people understand this concept. However, this does not mean that the more CTAs you present on your website, the more conversions you’ll get. If too many CTAs exist, or the messages conflict or are unclear, the directions may become cloudy for customers, and they may become annoyed and feel pestered with everything saying “Buy Me!”, “Pick Me!”, “Choose Me!”. Annoyance doesn’t lead to conversions, so be careful with how many calls to action you present to your customers.
Content is crucial, but the way that it is prepared and presented is just as important to your website design. As stated earlier, your branding should be consistent throughout the entire site. Ensure that fonts are legible and large bodies of text are broken up into smaller paragraphs. Colors should match the message you are intending to get across, and images should be high quality and relevant to the content. First impressions are important, even when it comes to a website, so do what you can to make this impression a good one.
These mistakes may seem fairly self-explanatory and easy to avoid, however, they happen quite often. If you are looking to design a website for your company, be sure to steer clear of any of these potential problems. If you don’t want to deal with designing and establishing your website yourself, or you have a current site that needs to be evaluated and redesigned, contact the experts at mngr today!