Click To Call (702) 636-9120
  • Blog
  • Careers
  • Contact
MNGR
  • Home
  • Our Work
  • Digital Marketing Services
    • Business Listing Management
    • Digital Advertising
    • Domains
    • Email Marketing
    • Web Hosting
    • Search Engine Optimization
    • Social Media Marketing
    • Web Design
  • Creative Services
    • Branding
    • Copywriting
    • Custom Apparel
    • Logos
    • Product Photography
    • Websites
  • Free Analysis
Select Page

Typography

by Savannah Lipinski | Aug 7, 2017 | Branding, Branding Guide, Graphic Design, Logo | 0 comments

Typography

The Science of Typography

In branding, you can say a lot more with your words based on how you present them. There are many underlying meanings within typography styles, alignments, fonts, and more. Just like with color choices for your logo, typography choices for your brand present numerous options for how you want to represent yourself and the message you want to get across. It’s important to understand what these different options mean, and to pick one that aligns with your company culture.

In general, there are three different types of fonts: serif, sans serif, and script. There are subtypes and variations, however, they can be summarized in these three main sections.

Serif fonts have little “tails” at the ends of the letters, that usually extend outward ever so slightly. These small extensions to the lines actually increase readability in large bodies of text, because they draw the eye from one letter to the next, without an abrupt break in between them. As a logo, serif fonts express a traditional, comforting, classic feel. These fonts are effective for businesses such as law firms, that want to come across as trustworthy, stable, and well-established. A most notable example of a serif font would be Times New Roman, which, until recently, was the default font for most word processing software because of its popularity and legibility.

Sans serif, meaning “without serif,” is a font type that quite literally explains itself. Sans serif fonts lack the “tails” that serif fonts have. Without these little line extensions, sans serif fonts can sometimes be more difficult to read in large quantities, but as a logo this font type creates a much more modern, clean, and progressive look that may be ideal for tech companies, or other businesses who wish to evoke feelings of trendiness and forward-thinking. A well-known example of a san serif font is Arial, but others include Calibri (the current default body text font for Microsoft Word), and Helvetica (which is very often seen in recent logos).

Script (or cursive) font is not used as often in logos because of the difficulty to remain legible in various sizes, but when it is used, it usually portrays elegance, creativity, and sophistication. Though not as popular as the other two font types discussed above, script is definitely seeing a rise in usage amongst brands. With the recent trends including hand-lettered signs, and combining font styles, script fonts are seeing the light of day more often.

Within all of these font types, there are numerous font families, and within those families are various styles. For instance, as mentioned above, a few sans serif font family options are Arial, Calibri, and Helvetica. If you choose to move forward with Arial, then you have to decide on whether you want to use regular, italic, bold, light, narrow, or any one of the other seemingly endless possibilities. Each one of these variations says something slightly different than the others, so it’s important to carefully consider which one to go with.

What is Your Typography Saying About You?

After gaining some insight on what various typography styles mean, have you decided that your font choice is not quite right for your company? Are your words and the style you are presenting them in conflicting with each other? Contact us at BattleAxe Designs, and we will get a feel for the message you are trying to get across, as well as your company culture and mission statement, so we can help pick (or create custom!) a font that more accurately represents your brand.

Want to see some work we have done with other companies? Check out our portfolio.

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Get Social!

Search Blog

Recent Posts

  • Getting Your Paid Ads in Front of the Right People
  • Making Your Website Mobile-Friendly
  • Why Isn’t My Business Showing Up in Searches?
  • Why Having a Website is Necessary
  • How to Pick Relevant Keywords for Your Business

Categories

  • Branding
  • Branding Guide
  • Business Cards
  • Business Tips
  • Community
  • Content Strategy
  • Custom Apparel
  • Digital Advertising
  • Events
  • Flyers
  • Graphic Design
  • Hoodie
  • Logo
  • Marketing Minute
  • Poster
  • Printing
  • Search Marketing
  • Signage
  • Social Media
  • Stationery
  • Tee Shirt
  • Tradeshow Booth
  • Uncategorized
  • Websites

Archives

  • March 2021
  • February 2021
  • January 2021
  • November 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • September 2016

MNGR is a digital marketing & advertising agency that drives growth for brands. We build and execute marketing campaigns that are engaging and drive actionable results.

  • Follow
  • Follow
  • Follow
  • Follow

Digital Marketing Services

  • Business Listing Management
  • Digital Advertising
  • Domains
  • Email Marketing
  • Web Hosting
  • Search Engine Optimization
  • Social Media Marketing

Creative Services

  • Branding
  • Copywriting
  • Custom Apparel
  • Logo Design
  • Product Photography
  • Website Design

Recent Posts

  • 10 Reasons Free Websites Are Bad
  • How to Use Blogging to Your Benefit
  • Social Media Post Boosting Success
  • Increasing Organic Reach In Search Results

Copyright ©2015-2020 MNGR LLC. All Rights Reserved | Privacy Policy | Terms Of Service