We were approached by Payroll Solutions to do a complete website redesign for their company. Their goals were to modernize the website, making the appearance much more clean, trustworthy, and professional. In addition, they wanted to optimize the content on the website in order to rank well for relevant search terms. Payroll Solutions wanted to both establish and maintain a reputation of being responsible and reliable payroll processors, as well as present their other services. With all of this in mind, we developed an amazing website and got to work generating potential clients.
When we took on this website redesign project, we kept their goals in mind, and came up with a custom design that achieved them. From first glance, you can immediately tell what services they offer, as well as the ones they want their main focus to be. The brand colors are utilized throughout the website design, and the color blue is capitalized on in order to portray that Payroll Solutions is established and trustworthy. The content on the website is relevant and easily accessed by viewers, so they can quickly find the information they are searching for. This creates a satisfactory user experience, and boosts rankings within search results. Because of this visibility, and a well-designed website, potential customers are converted into lifelong clients.
A built-for-mobile responsive modern website was just the key to get this well-established company’s online presence off to a great start. It incorporates the branding, includes all the key aspects to accomplish the desired goals, and has a great user experience. See it live at https://www.payrollsolutions.tv.
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