Logo Design

Our logo design experts can help craft the identity you want for your brand.

What’s The Point Of A Logo?

Think about companies that you come in contact with in your everyday life, signs that you pass on your commute to work. Are there images that stand out in your mind? Most likely, companies with recognizable icons, such as McDonald’s “Golden Arches,” Target’s “Bullseye,” and Nike’s “Swoosh,” conjure up emotions regarding the business, without the name itself even being said.

In this way, logos are essentially the face of a company. Often, logos are the most recognized part of a company’s brand, and they have the potential to make or break a business, depending on the message they portray.

Types Of Logos

There are lots of different choices when it comes to designing a logo for your company. Before even deciding on specifics, like what colors and typography to use, you have to choose what type of logo you want for your business. There are a few different types of logos, but the basic categories include icon (or symbol), lettermark, wordmark, and combination.

Icon (or symbol) logos entail an image representative of the company, either literally or abstract. These have the potential to be the most memorable logos, because images are usually retained better than words. Icon (or symbol) logos are most effective when the brand is already established and well-known, but is not limited to that. They are also a good choice if the company name is lengthy and cannot be abbreviated efficiently. Lastly, this type of logo is especially useful if the brand is international, as icons do not rely on knowledge of any particular language.

Wordmark logos are designed with the entire name of the company. Essentially, they are the name stylized to portray the feel of the company by use of typography (which will be addressed later). Wordmark logos are most effective when the company name is simple and memorable. Similarly, lettermark logos apply creative typography to the company’s initials or an abbreviation of the full name. Lettermark logos are most effective when the name is too long, but has catchy or memorable initials, or can be abbreviated. Lastly, just like the name suggests, combination logos take any or all of these types and combine them.


How does a good logo benefit your business?

Having a good, effective logo increases your business’s chances for success. Without a recognizable, memorable logo, consumers are not likely to spend a lot of time thinking about your company. On the contrary, if your logo design is creative, and true to your business, brand loyalty can begin to grow in your customers, word will spread, and your business will prosper.

In order to create an accurate logo that represents the company, your designer should have a good understanding of who your business is, what the purpose is, what the mission statement is, and also what the brand personality and culture is. Logos should not only be eye-catching and memorable, they should give viewers a sense of what to expect from the company.


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