Click To Call (702) 636-9120
  • Blog
  • Careers
  • Contact
MNGR
  • Home
  • Our Work
  • Digital Marketing Services
    • Business Listing Management
    • Digital Advertising
    • Domains
    • Email Marketing
    • Web Hosting
    • Search Engine Optimization
    • Social Media Marketing
    • Web Design
  • Creative Services
    • Branding
    • Copywriting
    • Custom Apparel
    • Logos
    • Product Photography
    • Websites
  • Free Analysis
Select Page

Importance of a Branding Guide

by Savannah Lipinski | Mar 8, 2017 | Branding, Branding Guide, Graphic Design, Logo, Stationery | 0 comments

Importance of a Branding Guide

What is a Branding Guide?

A brand is more than just the company itself. Brand entails the imagery that comes to mind when thinking of the company, the identity or such brand, as well as the feelings that the brand evokes. Brand images can make or break a company’s success, before the consumer even has a chance to experience what the brand offers. Since it is so detrimental, it is essential to create the best first impression. To do so, it is extremely helpful to have a branding guide.

A branding guide is a collection of items that are integral to a company, or brand’s identity. This document not only includes the main logo, but also correct usage for such, required spacing around the logo, and the minimum size the logo can be presented in. Alternate logos are provided in case space or layout does not accommodate the main logo. In addition, color values are included, as is the specific typography to be used in various scenarios.

When all of this information is compiled together, it makes portraying your company in the best light tremendously easier. Your branding guide keeps brand essentials conveniently packaged in one document to maintain a professional and cohesive image, increasing brand recognition, memorability, and creating a positive experience for your clients.

Putting Your Best Face Forward

Here at BattleAxe Designs, we believe that every company should be equipped to put their best face forward. In every branding project we do, we invest our time and effort to get your company to the next level. We realize that good branding gets companies further faster, and we pride ourselves on being able to provide that.

From the beginning, we take time to get to know your business, what sets you apart, what your mission is, what goods or services you provide, and everything that makes you, you. We get a feel for your future, what your goals are, and we start thinking how we can help you get there. While we handle the designing, we do value input and often give a few options for the direction the design can go. Our expert designers choose design elements and colors that reflect the feelings that your company wants to evoke, and compiles everything into one convenient package, the branding guide.

We then use that branding guide to determine the design of any further projects you need completed. By basing all future designs on the guidelines provided in the branding guide, the brand image remains cohesive and unified, like every successful business should be.

As you can see below, our client’s business cards and stationery are all cohesive and clearly the same company, because they follow the guidelines established in the branding guide pictured above.

Need to Get Your Brand on the Same Page?

Are you interested in having a branding guide created for your company? Whether you have a new start up in need of a full branding package, including logo design, or if you have an existing business that needs rebranded or updated, we here at BattleAxe can help! Contact us today to let us know what we can do for you!

In the meantime, check out the work we’ve done for other clients here!

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Get Social!

Search Blog

Recent Posts

  • Getting Your Paid Ads in Front of the Right People
  • Making Your Website Mobile-Friendly
  • Why Isn’t My Business Showing Up in Searches?
  • Why Having a Website is Necessary
  • How to Pick Relevant Keywords for Your Business

Categories

  • Branding
  • Branding Guide
  • Business Cards
  • Business Tips
  • Community
  • Content Strategy
  • Custom Apparel
  • Digital Advertising
  • Events
  • Flyers
  • Graphic Design
  • Hoodie
  • Logo
  • Marketing Minute
  • Poster
  • Printing
  • Search Marketing
  • Signage
  • Social Media
  • Stationery
  • Tee Shirt
  • Tradeshow Booth
  • Uncategorized
  • Websites

Archives

  • March 2021
  • February 2021
  • January 2021
  • November 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • September 2016

MNGR is a digital marketing & advertising agency that drives growth for brands. We build and execute marketing campaigns that are engaging and drive actionable results.

  • Follow
  • Follow
  • Follow
  • Follow

Digital Marketing Services

  • Business Listing Management
  • Digital Advertising
  • Domains
  • Email Marketing
  • Web Hosting
  • Search Engine Optimization
  • Social Media Marketing

Creative Services

  • Branding
  • Copywriting
  • Custom Apparel
  • Logo Design
  • Product Photography
  • Website Design

Recent Posts

  • 10 Reasons Free Websites Are Bad
  • How to Use Blogging to Your Benefit
  • Social Media Post Boosting Success
  • Increasing Organic Reach In Search Results

Copyright ©2015-2020 MNGR LLC. All Rights Reserved | Privacy Policy | Terms Of Service