there are about 130 million smart speakers in use in the United States and this number is growing daily. This is signaling a transition from the use of short key-words and phrases being typed into search bars, to the use of long-tailed requests like “Hey Google, where can I find a digital marketing company to boost my online presence near Las Vegas?”
Recognizing that everything and everyone is a brand and it is important to stay true to your brand and message. Having an online presence and how that presence is perceived is critical to the success of your brand. Take Facebook for example. The most recent statistics show that there are over 2.32 Billion active monthly users on Facebook.com as of the last quarter of 2018. This means that on a single site, there are 2.32 billion potential customers, clients or business partners.